5 Shocking Details Behind The Alix Earle And Alex Cooper Feud: Why The Unwell Network Partnership Crumbled
The internet has been buzzing for months, but the recent news confirms what fans have suspected: the powerful content development partnership between social media sensation Alix Earle and podcast mogul Alex Cooper has officially crumbled. As of late 2025, the collaboration that launched Earle’s successful "Hot Mess" podcast on Cooper's Unwell Network has come to a dramatic end, fueling intense speculation of a major feud between the two influential creators.
This isn't just a simple business separation; it’s a high-stakes clash between two of the biggest names in the creator economy, with subtle social media shade and conflicting narratives painting a messy picture of what truly happened behind the scenes. The fallout has become a major talking point, raising questions about the pressures of running a media empire and the fragility of influencer alliances.
The Queens of Content: Alix Earle and Alex Cooper Profile & Biography
To understand the magnitude of the split, one must first appreciate the media empires built by these two women. Their initial collaboration was seen as a powerhouse alliance between the established queen of podcasting and the rising star of TikTok.
Alix Earle Profile
- Full Name: Alix Ashley Earle
- Born: December 16, 2000
- Hometown: Monmouth County, New Jersey
- Known For: Social media personality, specifically her viral "Get Ready With Me" (GRWM) videos on TikTok.
- Education: Graduated from the University of Miami in 2023.
- Signature Brand: The "Alix Earle effect," which refers to her ability to instantly sell out any beauty or fashion product she features.
- Key Project: Host of the "Hot Mess" podcast, which was launched under the Unwell Network.
Alex Cooper Profile
- Full Name: Alexandra Cooper
- Born: August 21, 1994
- Hometown: Pennsylvania
- Known For: American podcaster, co-creator, and host of the wildly popular "Call Her Daddy" podcast.
- Media Empire: Signed a landmark $125 million deal with Spotify for "Call Her Daddy" in 2021.
- Business Venture: Founder of The Unwell Network, a content development company aimed at signing and developing other creators.
- Personal Life: Married Hollywood producer Matt Kaplan in April 2024.
The Rise and Fall of the Unwell Network Partnership
The partnership began with immense excitement. Alix Earle was a guest on *Call Her Daddy*, and shortly thereafter, in September 2023, she announced that her new podcast, "Hot Mess," would be joining Alex Cooper’s newly launched Unwell Network.
The synergy was immediate. Earle’s raw, candid style—offering weekly recaps of her life, revealing "in-depth, exclusive details" about her relationships, family, and friendships—perfectly aligned with Cooper's brand of unfiltered content. The collaboration was a huge success initially, with both podcasters landing the top two spots on the Spotify podcast charts.
However, the honeymoon phase was short-lived. By early 2025, reports of a rift began to surface, culminating in the shocking news that the Unwell Network was dropping the *Hot Mess* podcast from its lineup.
The Core Conflict: A Business Clash
Insiders suggest that the root of the drama was not personal animosity but a significant "business clash." The two influential figures reportedly had substantial disagreements over the direction and management of the partnership.
In a major development, the *Hot Mess* podcast went on an indefinite hiatus. While Alex Cooper initially attempted to dispel feud rumors on TikTok, claiming Unwell Network had nothing to do with the podcast ending, the subsequent reporting painted a different picture. The official narrative of a simple "pause" for Earle to focus on other projects was quickly overshadowed by the reality of a dissolved business relationship.
The Messy Aftermath: Subtle Shade and Social Media Teases
The most compelling evidence of a genuine feud has emerged from the subtle, yet pointed, actions of both stars on social media. In the world of influencers, silence and indirect references often speak louder than direct confrontation.
- The TikTok Tease: Alix Earle herself seemingly confirmed the growing speculation over the rift. Fans noticed a distinct change in her content and a subtle "shade" thrown toward Cooper, convincing many that the bond was officially over.
- The Wall Street Journal Interview: In an interview published in May 2025, Alix Earle opened up about her departure from the Unwell Network, providing her side of the story. This interview was a key turning point, bringing the private business clash into the public eye and solidifying the narrative of a split.
- The Brianna Chickenfry Connection: The plot thickened when Alex Cooper announced she would be hosting an interview with fellow Barstool personality Brianna Chickenfry (Brianna LaPaglia) in the same week Alix Earle was promoting a different interview. This perceived strategic move by Cooper was seen by fans as a direct counter-programming effort and a sign of bad blood.
The ongoing drama serves as a fascinating case study in the creator economy, where massive contracts and media empires are built on personal brands. When those personal brands clash, the business relationship—no matter how lucrative—is often the first casualty. The public is left to dissect every social media post for clues about the real, in-depth, exclusive details of the fallout.
The Future of "Hot Mess" and the Unwell Network
The departure of *Hot Mess* leaves a significant hole in the Unwell Network’s roster, one of its initial flagship programs. The network, founded by Alex Cooper, is built on the premise of fostering a new generation of creators, and the public, high-profile loss of Alix Earle is a major setback.
For Alix Earle, the future of the *Hot Mess* podcast is currently uncertain. While she stated the podcast was "paused," the reality is she is now free from the constraints of the Unwell Network. This independence allows her to potentially relaunch the podcast on a different platform, perhaps self-produced or under a new deal, giving her full creative and business control. The "Alix Earle effect" is a powerful force, and her audience will undoubtedly follow her next move, regardless of the platform.
The feud between Alix Earle and Alex Cooper is a stark reminder that even the most promising content partnerships are susceptible to the pressures of business, creative control, and personality differences. The drama, while unfortunate for the creators, has provided endless content for fans, proving that sometimes, the messiest stories are the most compelling.
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