7 Shocking Ways Justin Bieber’s Underwear Style Defined Pop Culture In 2025
The conversation around Justin Bieber’s underwear choices is not just about fashion; it’s a cultural phenomenon that has consistently shaped trends and generated global headlines for over a decade. As of this current date, December 19, 2025, the pop icon continues to leverage his personal style, moving beyond his legendary brand endorsements to define a new aesthetic with his latest ventures. The recent buzz surrounding his posts in simple white briefs and his new clothing line proves that his influence remains as potent and captivating as ever, solidifying his status as a true style disruptor.
The journey from a teen idol to a global style influencer has been meticulously documented, often starting with the waistband visible above his low-slung jeans. This article dives into the most current and impactful aspects of the ‘Bieber Briefs’ legacy, exploring his new brand, the enduring power of his most famous campaigns, and the seven key ways his personal style has cemented his place in the fashion history books.
Justin Drew Bieber: Comprehensive Profile & Biography
Justin Bieber’s life has been an open book for the world since his debut, and his profile is as dynamic as his career. His ventures into fashion, especially in the realm of underwear and streetwear, are a direct extension of his personal brand evolution.
- Full Name: Justin Drew Bieber
- Date of Birth: March 1, 1994
- Age (as of 2025): 31
- Place of Birth: London, Ontario, Canada
- Occupation: Singer, Songwriter, Actor, Fashion Designer, Pop/R&B Artist
- Spouse: Hailey Baldwin Bieber (m. 2018)
- Major Albums: My World 2.0 (2010), Believe (2012), Purpose (2015), Changes (2020), Justice (2021)
- Key Fashion Ventures: Calvin Klein Endorsement, Drew House (Former), Skylrk (Current)
- Pop Culture Niche: From 'Baby' teen idol to 'Scumbro Chic' trendsetter.
The Enduring Legacy of the Calvin Klein Campaign: A Pop Culture Milestone
No discussion of Justin Bieber's underwear influence is complete without revisiting the Calvin Klein era. In 2015, the then 20-year-old singer was announced as the new face of the brand's iconic underwear and denim campaigns, a move that instantly became a global talking point.
1. The Mark Wahlberg Comparison and Generational Shift
The campaign, shot by Mert Alas and Marcus Piggott, immediately drew comparisons to the legendary 1990s ads featuring Mark Wahlberg (then Marky Mark). This comparison was intentional, positioning Bieber as the new, tattooed, and social-media-savvy successor to the brand's legacy. It wasn't just an ad; it was a symbolic passing of the torch, signaling a major generational shift in fashion marketing and pop culture. His muscular, tattooed body offered a modern take on the classic aesthetic, appealing directly to a younger audience.
2. The #MyCalvins Phenomenon and Social Media Dominance
Bieber’s involvement turbocharged the #mycalvins social media campaign. His massive following on platforms like Instagram—where he is one of the most-followed accounts—ensured that every image, whether posed with co-star Lara Stone or later with Kendall Jenner, went instantly viral. The campaign generated a tremendous social media response and was parodied on shows like Saturday Night Live, proving its undeniable cultural impact.
The images, which often featured him stripped down to just his boxer briefs, became a blueprint for how celebrities could use personal branding and social media to drive fashion trends and product sales.
From Drew House to Skylrk: Bieber’s New Underwear & Streetwear Empire
The most current and compelling development in Bieber’s fashion narrative is his move away from his established brand, Drew House, and the launch of his mysterious new venture, Skylrk (or SKYLRK), in 2025.
3. Severing Ties with Drew House and the Need for a Fresh Start
In April 2025, Justin Bieber publicly distanced himself from Drew House, the smiley-face-centric streetwear brand he co-founded. This separation signaled his desire for a new creative direction, one that appears to be less focused on the playful, oversized aesthetic of the past and more on a refined, perhaps more mature, streetwear vision. The Drew House legacy was massive, but the launch of Skylrk represents a significant pivot in his fashion evolution.
4. The Mysterious Aesthetic of Skylrk (SKYLRK)
Details about Skylrk are still emerging, but Bieber has been actively teasing the new line on his social media, often wearing its pieces, which include footwear and various accessories. While a dedicated underwear line for Skylrk has not been explicitly confirmed, the brand’s focus on core wardrobe pieces and the star's history of showcasing his own underwear suggest it is a highly probable future category. The new line's aesthetic is already generating buzz and is seen as the next stage in his style transformation.
The shift from the bright, casual look of Drew House to the more muted, perhaps more focused, design philosophy of Skylrk is a major fashion trend to watch in the coming year.
The 2025 Instagram Underwear Trend: Simplicity and Combat Boots
5. The Power of Personal, Un-Branded Content
In August 2025, Bieber once again dominated fashion headlines with a series of Instagram photos showing him wearing nothing but simple white boxer briefs and a pair of combat boots. This move was highly significant because it was un-branded—no visible logo from Calvin Klein or even his own Skylrk line. It demonstrated that his personal image and body—not the brand name—are the true drivers of the trend. The photos, which garnered millions of likes, proved that his ability to generate buzz simply by stripping down to his basics is an enduring part of his pop culture impact.
The choice of a simple white brief, a foundational piece of men's underwear fashion, highlights a move towards a more minimalist, less commercial style, contrasting sharply with the logo-heavy aesthetics of the past.
6. The Icy Plunge: Calvin Klein in the Snow
Further solidifying his connection to the Calvin Klein brand, Bieber also shared photos of himself wearing white Calvin Klein boxer briefs while sitting in the snow. This post, which followed a freezing plunge in an icy river, was a stark, dramatic visual that played into the curiosity and allure of the celebrity physique. It subtly reinforced the brand endorsement while showcasing his personal life, a perfect blend of commercial and candid that keeps the Justin Bieber style relevant and constantly in the news.
7. The Scumbro Chic Influence on Comfort and Style
Bieber is often credited as one of the pioneers of the "scumbro chic" aesthetic—a look that blends expensive designer pieces with deliberately messy, comfortable, and often oversized casual wear. His consistent display of visible underwear, whether Calvin Klein or a plain white pair, is the ultimate foundation of this look. It signals a complete comfort with one's body and a disregard for formal dressing rules. This fashion evolution has made it socially acceptable for men to prioritize comfort and casualness, with the visible waistband becoming a key accessory in the modern streetwear and style trends landscape.
From the high-profile, highly stylized #mycalvins campaign to the stripped-back, personal posts teasing his new Skylrk venture, Justin Bieber's relationship with men's underwear is a lens through which to view modern celebrity influence and fashion marketing. His ability to turn a basic garment into a global news story continues to make him one of the most powerful and fascinating style disruptors in the industry today.
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