The Gumball 3000 King: 5 Surprising Facts About Maximillion Cooper, The Man Rapper Eve Married
Rapper Eve, the Grammy-winning "Pitbull in a Skirt" and former co-host of The Talk, is married to British entrepreneur and motor racing mogul Maximillion Cooper. While many fans know the iconic rapper's husband is a wealthy European businessman, the full scope of his career, their unique transatlantic marriage, and their latest family updates in late 2025 remain a fascinating subject of curiosity. The couple, who first met in 2010 and tied the knot in 2014, represents one of Hollywood's most enduring and low-key power pairings, successfully blending the worlds of hip-hop royalty and high-octane automotive adventure.
The foundation of their relationship is built on a shared passion for adventure and a deep mutual respect, which has allowed them to navigate a demanding bicoastal life. As of December 2025, the couple is focused on raising their young son while Maximillion prepares for the next major installment of his global brand, and Eve hints at exciting new career ventures.
Maximillion Cooper: Biography and Professional Profile
Maximillion Cooper, the man who captured the heart of the Philadelphia-born rapper, is far more than just a wealthy heir; he is a self-made brand creator and former race car driver. His life is a blend of high-speed thrills, fashion, and global entrepreneurship.
- Full Name: Maximillion Fife Alexander Cooper
- Date of Birth: June 7, 1972
- Place of Birth: Stone, Staffordshire, England
- Primary Profession: Entrepreneur, Founder and CEO of Gumball 3000
- Other Ventures: Former Fashion Designer, Skateboarder, Race Car Driver, Model
- Estimated Net Worth: $50–$60 Million (as of 2025)
- Spouse: Eve Jihan Cooper (née Jeffers)
- Marriage Date: June 14, 2014, in Ibiza, Spain
- Children: One son with Eve, Wilde Wolf Cooper (born February 2022). He also has four children from a previous marriage.
- Key Achievement: Founding the Gumball 3000 motor rally in 1999, which has grown into a globally recognized lifestyle brand.
The Gumball 3000 Empire: Cooper's $60 Million Brand
The most significant aspect of Maximillion Cooper's career is the Gumball 3000, an annual international motor rally that he founded in 1999. It is not a traditional race but a 3,000-mile (4,800 km) road trip that attracts a mix of celebrities, billionaires, and high-performance car enthusiasts, turning it into a week-long, extravagant lifestyle event.
What is the Gumball 3000 Rally?
The Gumball 3000 is a non-competitive rally that travels a new route each year, merging exotic cars, music, fashion, and adventure. It has featured participants like Snoop Dogg, David Hasselhoff, and Tony Hawk, solidifying its status as a cultural phenomenon that generates massive media attention. Cooper’s vision was to create a brand that fuses pop culture with the automotive world, and he has successfully done so, building an estimated $60 million fortune through the brand, its apparel, and sponsorships.
The Latest Gumball 3000 Route for 2025
Showing the continued growth and global reach of the brand, the Gumball 3000 is gearing up for a spectacular 2025 event. The confirmed route for the 26th-anniversary rally is set to connect the Orient and the Mediterranean in a truly spectacular way.
The 2025 rally will take over 100 supercars on an epic journey from the cultural melting pot of Istanbul, Turkey, and conclude in the party capital of Ibiza, Spain, in September 2025. This fresh information highlights Maximillion's ongoing, active role at the helm of his global empire, constantly innovating and executing massive international events.
Eve and Maximillion: A Decade of Transatlantic Love and Family Life
Eve and Maximillion’s love story began in 2010 at the Gumball 3000 rally in London. Eve, whose career was built on her raw, powerful "Ruff Ryders" image, found a deep connection with the British entrepreneur. They dated for four years before marrying in a lavish ceremony in Ibiza in June 2014.
Their marriage is often characterized by its unique challenges, primarily the distance between Eve's work in the US (such as her time on *The Talk*) and Maximillion's base in London and Europe. However, they have made their bicoastal marriage work through dedicated effort and commitment.
The "Soft Girl Lifestyle" and Debunking Billionaire Rumors
In recent interviews, Eve has offered candid insights into their marriage and family life, providing the most current perspective on their relationship dynamics. She has spoken about embracing a "soft girl lifestyle" since becoming a mother, a shift from her previously intense career focus.
Crucially, Eve recently addressed persistent rumors about her husband's wealth. While Maximillion Cooper is undeniably successful, with an estimated net worth of up to $60 million, Eve has gone on record to shut down the persistent, exaggerated claims that she is married to a British billionaire. She clarified that while he is a millionaire and a successful businessman, the "billionaire" label is simply untrue, emphasizing their grounded reality despite his success.
Wilde Wolf Cooper: The Latest Addition to the Family
After a long journey, Eve and Maximillion welcomed their first child together, a son named Wilde Wolf Cooper, in February 2022. Eve has frequently shared new snaps of their family life, including recent photos of them traveling together, showcasing a tight-knit family unit despite Maximillion’s four children from his previous marriage, whom Eve refers to as her "bonus children." The blending of their families has been a significant and successful aspect of their life together.
Eve's Current Projects and Future Ventures (Late 2025)
While supporting her husband's Gumball 3000 ventures, Eve is also focused on her own creative projects in late 2025. Having hinted at new music on the way, her most concrete upcoming project is moving into the literary world.
Eve has confirmed that she is saying "yes" to new creative endeavors, including writing her first book. This project is a collaboration with music journalist and author Kathy Iandoli, promising a deep dive into her life and career. This shift into writing demonstrates her commitment to evolving her brand beyond music and acting, offering fans a more intimate look at the woman behind the iconic rapper persona.
The couple continues to be a testament to the fact that two ambitious people from vastly different worlds can build a strong, successful, and enduring marriage. Their combined focus on family, global business, and individual career evolution makes them one of the most compelling celebrity couples of the last decade.
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